FISHERS, Ind. — Attorney General Todd Rokita has reached an agreement with a Fishers car dealership that deceptively advertised its cars on Craigslist.
The Attorney General’s Office says Moto Cars USA falsely claimed its cars were being sold by private parties. The dealership listed its cars to lure customers who preferred doing business with private sellers as opposed to dealerships.
The ads pictured cars parked on residential streets rather than a dealership’s lot. In addition, the ads instructed customers to “call Dave at …”, then listed a private cell phone number, rather than the dealer’s phone number.
The Craiglist ads did not reference Moto Cars in any way.
The Attorney General’s Office says the ads violated Indiana’s Deceptive Consumer Sales Act. As part of an agreement with the Office, Moto Cars agreed to explicitly state that their cars were being sold by Moto Cars, in any form of advertisement. They were also ordered to pay a $5,000 fine.