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With the GDP constricting, it’s one thing to say you’ll pay more, but would you? People hate Wal-Mart but they still go there because it’s cheaper.​ Does experience outweigh the product?

How Important Is Customer Service To You?

After asking 1000 people, a recent study conducted by Forbes found that 58% of respondents said they would pay more if they knew they would receive great customer service. Price does come into consideration, however more than half of your customers are saying, “Please take care of me, as in give me a better customer experience, and I’ll pay a little more.”

The desire for good customer service is more applicable for the younger generation. The study found 62% of Millennials and 60% of Gen-Z customers will pay more for great customer service versus just 46% of Baby Boomers. This study was organized in the first quarter of 2022, before the GDP fell -1.4%. By the way, did you notice that Generation X was eliminated from the findings like a forgotten middle child.

Does It Matter What Gen Z Wants?

By the end of next year, Generation Z will be the largest group of consumers globally. They will account for 40% of consumers in the US and Europe. They are also hugely influential in family spending decisions. In the US alone, Gen Z currently has $1 trillion in indirect spending power by influencing household spending. Put simply, companies that don’t engage with Gen Z successfully will fade away. is about to eliminate 2700 costumers service jobs, the exact opposite of what a prime demographic wants.

box of doughnuts, some with sprinkles

(Photo Illustration by Scott Olson/Getty Images)

Which Companies Offer Good Customer Service?

Newsweek released a list of restaurants that rank high with customer service. They surveyed more than 20,000 U.S. customers who have either made a purchase, used a service or gathered information about a product or service in the last three years. Each customer gave their evaluation of several brands, totaling 132,954 evaluations. The survey stretched across 141 categories. These are the top restaurant categories:

Doughnuts: Krispy Kreme

Fast Food: Chick-fil-A

Coffee: Starbucks

Fast casual: Firehouse Subs

Pizza: Papa Murphy’s

Upscale restaurant: Morton’s The Steakhouse

Delta Ailiner flying through a blue sky

(Photo by Massimo Insabato/Archivio Massimo Insabato/Mondadori Portfolio via Getty Images)

For the highest chance of smooth travel on your next flight, you should consider flying with Delta. published a list of the best and worst airlines in regards to customer service. They found Delta led the pack in overall airline customer service scores, as Endeavor Air, a subsidiary of Delta, placed first with a score of 83.94, and Delta itself placed second with a score of 75.77. The worst, however, was Frontier Airlines.

exterior shot of Ritz Carlton hotel

(Photo by RB/Bauer-Griffin/GC Images)

The same Newsweek survey catalogued “Transportation and Travel”, and these places topped the list in the hotel section. At number 1 was the luxury hotel chain The Ritz Carlton with its 91 luxury hotels and resorts spanning 30 countries and territories. JW Marriot was second best and The Hyatt brand takes a modern approach to customer service, most notably through its Hyatt Concierge social media platform entering the index at 3rd place.