Indiana Mad Ants Rebranded to “Noblesville Boom”
NOBLESVILLE, Ind.-The Indiana Pacers G-League affiliate is no longer known as the Indiana Mad Ants. They are now the Noblesville Boom.
The rebranded name is a tribute to Pacers coach and commentator Bobby “Slick” Leonard’s iconic “Boom, Baby!” catchphrase.
“We’re thrilled to tip off an exciting new era for our G League team, the Noblesville Boom, while honoring the legacy and global brand power of the Indiana Pacers,” Pacers Sports & Entertainment CEO Mel Raines said. “The city of Noblesville and Mayor Chris Jensen continue to be incredible partners as the team prepares to relocate to their new home in Noblesville, which will bring more exciting opportunities for fans to enjoy world-class basketball.”
Noblesville Mayor Chris Jensen also said Wednesday that he’s excited about the opportunity.
“From our historical beginnings and recent economic growth to our current posture as one of the most sought-after communities, Noblesville is flourishing and booming in a lot of ways. It is fitting that the team’s name incorporates the past, which many know Noblesville was founded on an energy boom, present, and future of our city and our close partners, the Indiana Pacers. This is a significant milestone for our city and for basketball in Indiana — the basketball state. The local community looks forward to welcoming the Noblesville Boom to The Arena at Innovation Mile. Their presence in our community will have a lasting impact for years to come,” Jensen said.
In May 2023, the city of Noblesville announced a partnership with Pacers Sports & Entertainment to relocate the team from Fort Wayne to Hamilton County. During the interim, the team played the last two seasons at Gainbridge Fieldhouse while construction was ongoing at their future home, The Arena at Innovation Mile, a new 3,400-seat, 123,000-square-foot arena.
The Arena construction is expected to be completed this summer, and the city expects to draw 65,000 fans annually for games. The new court design, mascot, and uniforms will be unveiled in the coming months and leading up to the season start in November.
