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Gillette’s latest ad campaign is pure, unadulterated, skull-hammering doucheness. 

Apparently, the fine people of Gillette – the company that charges a week’s salary for a razor blade – are embracing what one pinheaded liberal referred to as “woke advertising” – whatever the hell that means. 

The ad that’s causing all the controversy from the extortionists at Gillette shows men and boys engaging in bullying and sexual harassment and encourages men to “say the right thing” and “act the right way.” 

We’re relatively confident the advertisement is resulting in the opposite of its intended effect, but maybe it’s just us. Every time we watch the thing we’re filled with an uncontrollable urge to smash something.

WIBC hosts Hammer and Nigel welcomed Lindsay Marie of to the show Wednesday to get a female’s perspective on the ad campaign (and to talk the 2020 election).


“Confusing alpha males with toxic masculinity is wrong – one is not synonymous with the other. What they’re trying to say is ‘all males are bad.’ Some males are bad and some males are good.”

Click the link below to hear Hammer and Nigel’s full interview with Lindsay: