American Eagle Stock Jumps Thanks to Sydney Sweeney Ad
American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign featuring actress Sydney Sweeney.
The company has partnered with the Euphoria and White Lotus actress for its fall season denim collection that includes a limited-edition denim jacket as well as a “The Sydney Jean.”
The campaign, called “Sydney Sweeney Has Great (American Eagle) Jeans,” is the company’s latest effort to revive demand as it navigates muted consumer spending and higher potential costs due to tariffs.
The retail industry in the United States has been struggling to spur demand as consumers grappling with financial constraints cut back on non-essential buys, including apparel and accessories.
American Eagle has previously teamed up with celebrities, including tennis player Coco Gauff and actress Jenna Ortega.
“Well known personalities are always an easier way to tell a story quickly. It is one of the reasons athlete endorsements work so well,” BMO Capital Markets analyst Simeon Siegel said.
Sweeney’s campaign, which launched on Wednesday and is reportedly the company’s most expensive campaign to date, will also run across the exosphere of Las Vegas’s 3D display orb Sphere.
