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What a good boy! Indulged pets are leading the pack on this year’s list of recipients. According to the latest survey from Marketwatch, pet owners are earmarking an average of $122 for their furry companions during this festive season. This is 20% of their total gifting budget.
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A staggering 85% of pet owners are busy shopping for their furry friends. Among these, approximately 80% intend to make the presentation special by wrapping the gift or placing it in a festive stocking. Additionally, 40% plan to let their four-legged friends enjoy the thrill of unwrapping their gifts independently.
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Gen Z is demonstrating a generous spirit this holiday season, allocating over a third of their holiday budget to pamper their pets. Despite having the smallest overall holiday budget, Gen Z plans to spend an average of $147 on their pets, surpassing the spending of any other generation.
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In the realm of shopping preferences, local pet boutiques are outshining national chain retailers, even as online shopping maintains its dominance. Sixty-three percent of shoppers opt to support local businesses, while only 23% choose national chains. What are they shopping for, you ask?
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Here’s what people are buying their pets this year:
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- 74% are purchasing toys.
- 68% are investing in treats.
- 43% are acquiring equipment such as leashes and cat trees.
- 28% are choosing clothing and novelty costumes.
- 37% are opting for premium pet food.
For a comprehensive view of the findings, visit: link to full study.
