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Twitter is rolling out big changes to their super awesome, politically neutral (cough), and totally unbiased (triple heave) social media platform!

Need a moment to catch your breath from this enormous excitement? Proceed when ready.

Here’s the deal, according to the people we neither know nor associate with at NBC News:

Twitter is teasing some of the biggest changes to its social media service since it first launched in 2006, aiming to make good on the company’s promise to promote “healthy conversation.”

The company is also introducing new features to enhance pictures and video on the app in an effort to encourage users to make more use of the cameras on their smartphones, a move that adds features similar to those found on the apps of some of its main competition: Instagram and Snapchat.

“We’ve really intentionally tried to make the images and footage that are captured on the ground at an event look different than other images and videos that you might attach to a tweet,” said Keith Coleman, Twitter’s head of consumer product.

On Tuesday, the company offered the public its first look at a new prototype for the Twitter app, which the company is calling “twttr” in a nod to CEO and co-founder Jack Dorsey’s first tweet, that includes a variety of changes to how Twitter looks and operates, centered on a new format for conversations and color-coded replies.

The app is a public beta test and the changes may never be integrated into Twitter’s core experience.

Chomping at the bit to know what WIBC host Tony Katz has to say on the matter of Twitter’s exciting evolution? Well, tremendous good fortune be upon you; he comments in the easily accessible clip below. Click to enjoy. Click again to enjoy again.