Taco Bell using Indy as Test Market

Gastonia, North Carolina, Taco Bell Mexican fast food restaurant and drive thru at dusk — Source: Jeff Greenberg / Getty

Taco Bell is spicing things up in Indianapolis with a brand-new value menu hitting stores July 17. Called the Luxe Value Menu, it features five items priced at $3 or less. These are premium versions of past or current favorites.

The new items include:

Mini Taco Salad with beef, beans, cheese, lettuce, tomato, and chipotle sauce in a crispy tortilla bowl.
Chipotle Ranch Chicken Stacker, a folded wrap with grilled chicken, ranch, chipotle sauce, cheese, lettuce, and tomato.
Beefy Potato Loaded Griller, filled with beef, potatoes, cheese, chipotle sauce, and sour cream.
Chips & Nacho Supreme Dip, a scoopable snack with beef, beans, cheese, sour cream, and pico de gallo.
Salted Caramel Churros, crispy churros filled with cream and dusted in caramel sugar.

This test follows past Midwest trials, like chicken nuggets in 2023 and street chalupas in 2024. Taco Bell hopes the Luxe menu adds value while offering a premium feel.

The menu is only in Indianapolis for now. But it may expand if customers respond well.

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