Dolce & Gabbana Is Selling $100 Dog Perfume

“You know what we need in this economy? Perfume for dogs.” – said Dolce & Gabbana, probably.

Dolce & Gabbana have announced a new luxury perfume… for dogs. The perfume is called, “Fefé” after the founder’s pup. The site says, “it’s a tender and embracing fragrance crafted for a playful beauty routine.” If your dog has a beauty routine, we have already lost hope for this nation.

Here’s the actual promo from D&G:

The alcohol-free scented mist smells like Ylang Ylang, Musk, and Sandalwood. We assume the dog would prefer a beef, chicken, salmon scent instead.

The wildest part of this whole campaign? The 3.5oz bottle is plated with a 24-carat gold-plated paw print and runs $100 per bottle! 

Oh, to be Fefé… meanwhile we’re lucky if we score a bottle of Sex Panther cologne.