INDIANAPOLIS — Billed as the “Fieldhouse of the Future”, the home of the Indiana Pacers and the Indiana Fever in downtown Indianapolis has been getting a massive facelift over the last year and a half, and there are more changes planned for the months ahead.
One of those changes happened today. Known as “Bankers Life Fieldhouse” since 2011, the arena will now be called Gainbridge Fieldhouse in a new naming rights deal with Gainbridge and Group 1001.
“We don’t just want to be a name on the building,” said Group 1001 President & Chief Executive Officer Dan Towriss. “We want you to feel the impact, the energy that we are going to hope to amplify in this place as you walk through the doors.”
The partnership further cements Gainbridge’s footprint in Indianapolis. The company was also the title sponsor for this year’s Indianapolis 500. It also is the main sponsor for the car driven by Colton Herta in the NTT IndyCar Series.
Though the naming rights deal with Bankers Life expired in 2019, the name was kept on the building by Pacers Sports & Entertainment until a new naming sponsor could be found.
“It’s so fitting that Gainbridge became the new name for this Fieldhouse,” said Indianapolis Mayor Joe Hogsett. “With the renovation going on it almost feels like we’re building a brand new Fieldhouse and now we have the perfect name to go with it.”
Gainbridge is one of many companies under the Group 1001 umbrella which is based in Muncie. It has grown to a massive company with assets totally north of $44 billion.
The name change is another piece of the changes that are being made to the Fieldhouse, which have included new concourses and cosmetic work on the interior in the last year. This year the venue will add a new Plaza to the main entrance, which will change the whole complexion of the main concourse as you head into games, concerts, and other events.