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Steak-Umm, the makers of America’s finest frozen beef sheets, went viral overnight after calling on the public to stop swallowing (See what we did there?) everything the media has been feeding (See what we did there?) the general public!

Here’s what the good people of Steak-Umm want you to know, America:

This is an unprecedented moment in modern history full of difficult decisions for everyone, from politicians, to businesses, to workers in every field. Every decision has consequences. None of it’s fair or ideal. All we can do is fight for the best possible outcomes, together not everyone has the chance to stay home and social distance in this crisis.

Millions of working-class people are still keeping food stores stocked, warehouses shipping, and other necessary institutions operational. Be thankful for those who wish they could be home safe right now.

If your basic needs are met and you’re working from home, you have more access to information to keep you and your loved ones safe. Let this grant you patience with those less fortunate who may not have the same access to understand the scope and severity of this crisis.

We need solidarity in order to come through this more united than divided. The pandemic is politicized, as every major crisis, so the question is this: How can we react to that politicization in a way that slows tribalism and inspires understanding? What small steps can we take?

One step we can all take is becoming more sensitive to rhetoric. How we refer to each other is foundational. We can still point out lies, misinformation, and the like, but with the intent of helping bridging the gap between people, rather than demonizing or “otherizing” them.

That’s right! Steak-Umm is fed up (See what we did there?) with all the bullcrap the mainstream media has been cooking up (See what we did there?) lately and they want it to stop.

It’s best to focus on small ways we can each make an impact. Can you spread credible information to those in need? can you spare some groceries for your neighbor? Can you check in with someone who’s struggling with isolation? can you organize social pressure for positive change?

We can offer entertainment and relationship. Some people are so glued to their devices right now that any mention of what’s happening is instant dread. They need distractions. jokes, drama, food. Some people aren’t tuned in enough and they need help finding credible resources.

Man, this is a mouthful (See what we did there?).

No one is “perfect.” It’s impossible to keep up with the latest facts, relevant news, and still be a loving, available person with a job. Misteaks will be made. That’s ok. That’s why we need humility and understanding to admit our uncertainties while still spreading truth in love.

Our future is hinging on the decisions of today. Whether it’s policy being passed or a phone call to a loved one or a tweet on twitter dot com. Our actions matter. And as toxic as online discourse can be, we have to fight for better relationships, information, and legislation.

Okay, seriously Steak-Umm, you guys really need to work on that 280 characters or less thing.

There’s never gonna be a utopian world where differences disappear. Life is politics and politics is fighting. But we can work toward a more mutual understanding so the fights are more against systemic problems, rather than our neighbors be good to each other, it’s always in you.

Play your part however you can. We’re in a dystopian time when months feel like years. The emotional weight of online media can be heavy. Take a break. Talk to friends. Listen to credible experts. Hang in there. We’re in this together steak-umm bless.

The lesson: Cut back on all the mainstream media you’ve been consuming (See what we did there?) lately and be kind to each other.

Seriously, it’s okay to take a break for a few days. Don’t worry, the Coronavirus pandemic will still be here when you get back.

Meanwhile, enjoy a delicious Steak-Umm sandwich!

Mmmm… Beefy!

In other news, White House coronavirus response coordinator Dr. Deborah Brix is setting a bad example for our children.

White House coronavirus response coordinator Deborah Birx listens as U.S. President Donald Trump speaks at a press briefing with members of the White House Coronavirus Task Force on April 4, 2020 in Washington, DC. On Friday, the CDC issued a recommendation that all Americans should wear masks or cloth face coverings in public settings to slow the spread of the coronavirus

Come on, Debs! You’re the White House coronavirus response coordinator. Get it together!

Meanwhile, enjoy Tony Katz.

Photo: Sarah Silbiger / Stringer / Getty Images
Steak-Umm still shot: A still from the “Steak-umm Bless” ad on YouTube. YouTube/Steakumm