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(INDIANAPOLIS) – Indy’s second new business accelerator this month will focus on sports-related tech startups.

10 startups a year who are refining marketing plans for sports-related tech ideas will get three-month residencies at a new Techstars accelerator in Indianapolis. At the end, they’ll have a pitch meeting with larger companies and venture capitalists. Indiana Sports Corp president Ryan Vaughn says the products could cover any aspect of sports, from event management to wearable tech like the Fitbit.

Techstars operates business accelerators and mentoring programs around the world. It previously announced an infrastructure accelerator in Indy.

There’s no guarantee the successful companies will remain in Indy, but Indiana Sports Corp president Ryan Vaughn says the city comes out ahead regardless. He says a majority of startups who finalize their business models at accelerators do put down roots in that city. And he says even the rest will draw talent to Indianapolis and reinforce the city’s efforts to brand itself as a Midwestern Silicon Valley.

The three-year program will accept 10 companies each year, with the first group to be announced in May. The project is being financed through the state’s Next Level Fund for tech startups.

(Photo: Robert Laberge/Getty Images)