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Former Vice President Joe Biden’s upcoming “No Malarky” bus tour is emblematic of the candidate’s inability to connect with a younger demographic, according to nationally-syndicated radio host Tony Katz. 

Biden, the current Democratic front-runner, announced his upcoming “No Malarkey” tour last Thursday, in an attempt to appeal to Iowa voters ahead of the country’s first Presidential primary on February 3.

“When Joe Biden first announced he was running, he told Iowans they’d be seeing a lot of him — and he meant it,” Biden campaign manager George Schultz said in announcing the tour. “Being honest, upfront and authentic is core to who Joe Biden is and why Iowans love him.”

Except Iowa voters don’t love Biden at all, and his campaign’s branding strategy is a big part of the problem.

“Anyone on [Biden’s] team who thought ‘No Malarky’ was the right name for this tour is out of their mind,” Tony Katz said in a Sunday appearance on Fox News. “Joe Biden put his age front and center with this entire concept, and the Iowa voters are interested in younger candidates.”

According to Fox News, the tour’s name was inspired by Biden’s 2012 vice presidential debate against former GOP Rep. Paul Ryan, when he told the Wisconsin Republican that his critique of the Obama administration’s foreign policy was, “a bunch of malarkey.”

“I guess ‘balderdash’ was a little too much to put on the side of a bus,” quipped Katz. “And if [Biden] said it, he’d probably have trouble speaking the words.”

Katz continued: “But this whole tour goes to the fact that Joe Biden hasn’t connected in Iowa, and he’s just trying to keep himself there through South Carolina. If he can get to South Carolina where he’s in the lead by double digits, then maybe he can have himself a fair Super Tuesday. So that’s the plan, but Iowa is lost for him.”

Click the link below to see Tony’s full appearance. the latest video at