The impact of rampant inflation on the price of gas and food is pummelling consumers’ wallets, but a new survey reveals Americans aren’t quite ready to give up the luxury of dining out.
A Popmenu survey of over 1,000 U.S. consumers found that those consumers spend roughly 40% of their food budgets on restaurants.
“While consumers are keeping a closer eye on economic trends and their overall spending, restaurant dining continues to account for a significant portion of their food budgets each month,” said Brendan Sweeney, CEO and co-founder of Popmenu.
The survey also found that when ordering from restaurants through online services 33% of consumers spend $50 or more on average. The added cost of delivery services has consumers transitioning to more on-site dining as a result.
The survey’s findings are surprising since eating at home is considered consumers’ most cost-effective dining option, but Popmenu’s survey found that 29% of consumers believe it is actually cheaper to order from restaurants than it is to buy all the items needed to cook a meal.
“Where [consumers] ultimately choose to spend their dollars is, in part, influenced by how much the restaurant is keeping consumers engaged through digital outreach and how frictionless the overall experience is both online and on-premise,” said Sweeney. “Quality, convenience, and value are top of mind.”