SPEEDWAY, Ind.–You may have the IndyCar Series app. If you do, then you’re seeing an example of the technology provided to the series by NTT, the technology company that has been the IndyCar series title sponsor for two and a half years. That partnership has now been extended.
The announcement was made Thursday morning at the Indianapolis Motor Speedway.
Some of the key ways you are affected if you are watching the 500 at the Speedway or at home, include more driver data and better analysis of that data for your digital experience; using sensors and optical technology to help make better decisions about traffic and security and other resources at the track and deciding what you need and want on the apps.
“NTT’s technology, which powers the IndyCar series app and the Pagoda Plaza media wall are all very positive eamples of how this partnership is providing compelling content for our fans,” said Mark Miles, president and CEO of Penske Entertainment, which owns the Indianapolis Motor Speedway and the IndyCar series.
Miles said fans are not the only ones seeing benefit from the partnership. He said drivers benefit from new technologies, as well.
“Over the first two years as entitlement sponsor of the series, the dedicated team at NTT has helped INDYCAR become more efficient and effective through smart technologies,” said Roger Penske, founder and chairman of Penske Foundation.
“As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms. We thank NTT for the long-term commitment to the INDYCAR SERIES and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together.”
The extension is for “multiple years” beyond 2021.
