What is Emmis Community Outreach?
Emmis Community Outreach is the cause and social marketing arm
of Emmis Communications. We work proactively in our communities
to help many organizations address the need of securing a return
on community investments while assisting nonprofit entities in
developing formal marketing programs that share their mission
and work. Our role is to use our marketing expertise to bring
these partnerships together. We form strategic partnerships that
result in effective cause and social marketing campaigns.
IndyGo & KnoZone: A Case Study
IndyGo, an Indianapolis
Public Transportation Corporation providing public community services,
sought to educate the public regarding the benefits to our environment
of riding IndyGo buses and utilizing their transportation services.
IndyGo also sought to reach their audience interactively and teach
them about the ease and convenience of riding IndyGo buses.
In partnership with KnoZone,
an organization that educates central Indiana residents and businesses
about ways to make a visible difference in our air quality, Emmis
Community Outreach and IndyGo created a “Know How to Ride”
interactive and on-air campaign. This campaign utilized 30-second
and 10-second commercials supported by a micro-site on RadioNow931.com.
This micro-site featured an interactive “Know How To Ride”
guide, as well as four interactive videos educating listeners
about the ease of riding IndyGo buses, as well as the importance
of riding to reduce air pollution.
Emmis Community Outreach
is proud to have furthered the partnership between IndyGo and
KnoZone. In total, the “Know How to Ride” message
was featured in 630 recorded and 260 live promotional announcements
over four Indiana radio stations, in addition to reaching approximately
43,000 opt-in database participants as a part of 6 interactive
e-blasts.
Contact Emmis Community Outreach
Jeremy Smith
Community Outreach Manager
Emmis Indianapolis
317.684.8758
jssmith@indy.emmis.com
